Landing Page Optimization : How to make a new visitor to you website become a sales lead !

The concept of Landing Page Optimization includes engaging a new visitor in the first 15 seconds upon entering your website.

The best method of engaging a new visitor is to satisfy the following three 'mental barriers' before they hit the 'Back' button on their internet browser .

Generally speaking, the 3 mental barriers to overcome are as follows.

Mental Barrier #1 " I don't trust you or your website, I'm leaving !
It is inherent for humans to not trust something they do not understand. Thus, make sure that in the first 15 seconds a new visitor 'knows' they are on the right website that offers what they are looking to find. This is when a header graphic should be clear in its message.

Mental Barrier #2 " I don't want to read anything, I am lazy, let's find another website!"
Humans on the internet can be lazy and will often avoid reading large blocks of text when they first enter a website. Thus, keep copy at the top of the page easy to read and in small 'consumable bites'.

Mental Barrier # 3 " I just want to click something, damn it ! "
Give the visitor a form to fill out, a PDF to download or a video to watch etc. Allow your website to make an impression.

If you can keep a visitor on your website for more than one minute and thirty seconds, research shows, they are more likely to be able to recall YOUR website at a later time instead of saying "I think it was on this a website....."

Landing Page Optimization is Web Works favorite discipline of Search Marketing to study. Too often all efforts are given to get a visitor to the site, so shouldn't we equally work on keeping them ?

Below are featured excerpts from :
Tips on Landing Pages by Dylan Balle